LOCAL PR SUPPORT PROGRAM
Let us take your PR to the next level with a robust PR strategy designed to drive awareness and generate new business.
We’ve spent years cultivating strong relationships with the media in local markets across the country. The fruits of our labors come in the form of consistent media coverage for our clients.
Step-by-Step
Public Relations
LOCAL PR Support Process
When it comes to boosting customer traffic to your local franchise, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets.
The Franchise Elevator team develops creative TV segments, feature story ideas and other angles to drive quality local media coverage to put your location in the spotlight.
START OF PR SUPPORT
Franchisees make payment through website.
Within 1 Business Day of Payment
Our support team member sends introduction email.
PR KICKOFF
Introductory phone call scheduled to begin PR process.
FIRST PR ASSET
First asset delivered to franchisee – Local Press Release.
MEDIA OUTREACH BEGINS
We begin 60-day media outreach.
LOCAL MEDIA ALERTS
Media alerts seent to local TV stations and papers for potential coverage of opening.
Pitching
60 days of media outreach to print/online,TV, influencers/ bloggers using creative and timely angles to variety of media outlets. Coverage can be secured at any point during the 60 support.
30 Days Into Media Support
We send half-way point check-in, recapping first 30 days of support and detailing strategy that will be deployed for next 30 days.
60 Days Into Media Support
End of PR support period offering deliverables (media contact list, estimated ad values, wrap up report) and tools for continued outreach.
OUR PACKAGES
Local PR Outreach
$3,000.00
60-Days of Influencer & Traditional Media Relations Outreach (10-20 influencers per campaign)
Media training for any potential interview opportunity
Tailored press release for the franchisee and their location distributed over the state wire
Media contact list for future PR use
Publicity value calculations on all earned media coverage
Wrap report showing earned media coverage
Amplified local PR OUtreach
$4,000.00
60-Days of Influencer & Traditional Media Relations Outreach (50+ influencers per campaign)
Media training for any potential interview opportunity
Tailored press release for the franchisee and their location distributed over the state wire
Media contact list for future PR use
Publicity value calculations on all earned media coverage
Wrap report showing earned media coverage
strategic market awareness pr
$3,000.00
60 days of regional media relations and influencer outreach focused on brand awareness, growth, and market introduction or expansion
Media training for franchisees, development groups, and brand spokespeople
Tailored press release announcing market entry, development agreement, or expansion plans, distributed over the state or regional wire
Feature story development highlighting the brand's growth strategy, local investment, and community impact
Regional media and influencer contact list for future PR use
Publicity value calculations on all earned media coverage
Comprehensive wrap report detailing earned media coverage
